Running an eCommerce website is not an easy task as it is considered the hardest type of website to run, you have to keep up with new products , you have to define the new products which are coming in incredible rate, even if you have small eCommerce website or blog still it will give tough time. The hardest part of running such website is keeping up with the competition this is the reason people go for fast and easy ways which user and Google panda dislikes e.g. writing thin content.
Even if you keep up with new products you have to write reviews about them which can take a long time because you have to first understand what this product is about, for what it could be used for, what is the cost etc.
The worst thing that could hurt an eCommerce website is Google Panda, as the content written on eCommerce website is thin and it mostly includes specification with ordered list or unordered list. More than reading buyers first look at images, if you cannot make them spend time on thin content, make them spent time on viewing images.
Due to Google panda, business of eCommerce had come to stop or something like not enough , thus the owner of such websites rely one Google Adsense, PPC (Pay Per Click) as you have to bring visitors in to sell something, no people no sale that is the deal.
If you go for eCommerce website you should also believe in advertising , and also in a lot of SEO, SEO for eCommerce is a lot different then running simple blog , Search engines ask for more , such as now eCommerce with schema.org got more granular.
A new website is given some good amount of uplift in seo, you might see some good traffic, but after some time it comes back to the postilion according to its value.So when you start eCommerce website don’t think you might be going good , and should keep it this way , make sure you know what you are doing, the troubles starts when you have lot of pages , particularly some pages might become same content, suppose you are writing about cars, and you write review same as other review , e.g this car is good and nice, four wheels.Instead you should tell them whats new in it, people get bored with same stuff even if its a car or content.
Unique post can be defined as good and exciting, real factor is you have to make sure buyer or product searcher spends time on your website, for that good design is very necessary. Also suppose you are selling iPhone , it should also be available in black color, white color or any other color. No doubt people like product in different varieties.
A lot of different eCommerce website was hit by Google panda, due to the same copied content and description from actual seller, Google recommends to even keep description different what is mostly written in content.
I am not even going to focus more on page speed as it basic and compulsory, no page view no sale.
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